Full-Cycle VoD Platform Development

Build a tailored VoD solution from scratch or enhance an existing one

Custom VoD Platforms That Bring Tangible Business Value

Deliver TV-quality VoD experiences while staying flexible to discover new business models, markets, and audiences. Our clients rely on our extensive custom software development expertise and experience with the market’s leading OVP vendors, such as Kaltura, Ooyala, and Brightcove. We cover the entire VoD workflow:

Uploading
Encoding and transcoding
Video management
Integration
Protection

Distribution
Personalization
Player
Monetization
Analytics

The 5 S’s of Successful VoD Platform Development

Single partner

Tap into GSC’s long-honed expertise in online video development to cover the entire VoD workflow with only one technology.

Simplified workflows

Enable content creators and administrators to upload as many videos as they want — in whatever format and of whatever size — and to manage them in a single system.

Secure content

Protect your licensed content — whether commercial or not — from theft and unauthorized access with the help of DRM, encryption, access control, watermarking, and more.

Scalability

Embrace a multi-CDN approach to quickly scale video delivery to a virtually infinite number of viewers distributed all over the globe.

Stellar analytics

Get real-time insights into video performance and viewer behavior, and use this data to achieve the highest possible quality of experience (QoE) and service (QoS).

Fully Customizable Player

Implement a fast and highly customizable video player that will tame the diversity of devices and formats as well as enable top-notch capabilities, such as multi-bitrate streaming, DRM, advertising, viewership data analytics, VR, and 360° video playback. Control every bit of your player’s look and feel, including branding, size, color, fonts, and buttons.

Personalized Viewer Experiences

Introduce a new level of engagement beyond quality content, intuitive interfaces, and advanced discovery tools. Leverage personalized recommendations, binge-watching features, and more to offer experiences tailored to each viewer based on their specific interests — tracked and analyzed across devices and platforms.

Multi-Screen Delivery

Take full advantage of the smart transcoding and adaptive bitrate technologies to transform your video into various formats and deliver the best viewer experience on any device. Ensure uninterrupted playback by optimizing the output video files based on the viewer’s changing connection speed and device capabilities.

360-Degree Integration

Make the most of your video investment through a successful marriage of your VoD solution with the existing enterprise systems, such as CMS, MAP, CRM, or LMS. Use these integrations, whether out-of-the-box or custom, to align your video delivery with the company’s marketing, sales, training, and other workflows.

Monetization Models for Your VoD Platform

Advertising (AVOD)

Deliver pre-roll, mid-roll, and post-roll commercials with the help of programmatic advertising and integration with SSPs, ad networks, or your own ad server. Tap into server-side (SSAI) or client-side (CSAI) ad insertion to bypass blockers and smoothly serve ads on all devices.

Subscriptions (SVOD)

Offer multiple pricing options and promotional incentives, manage your subscribers, and use analytics to ensure retention and growth. Integrate your VoD platform with popular payment solutions or use your own gateway. Experiment and test regularly to find out what works best for your content and audiences.

Transactions (TVOD)

Provide content for sale and rental, charging viewers based on quality and viewing period. Enable both watching videos on the website and downloading them for offline viewing, and protect your premium content with the help of DRM solutions, such as Widevine, PlayReady, and FairPlay.

Featured Projects

Check out the unique business challenges we have solved for the world’s leading companies. Online video, machine learning, big data, business intelligence, IoT, and more — we synergized our multi-year expertise around key tech domains to dive deep into each projects’ specifics and deliver advanced custom VoD platforms.

Customizable VoD store→

The solution is a VoD service developed for a major Latin American telecom operator and Internet provider.

The system allows end users to get VoD services on their laptops, PCs and set-top boxes as part of their broadband connection subscription.

VoD service for telecom operator→

The upgraded solution introduced a sleek mobile-ready UI, rich content- and media-management functionality, a custom advertising module, and an array of sophisticated features including video recommendation, advanced search, and more.

MAM orchestration solution→

Media asset management solution that helps optimize and automate complex workflows around playout, VoD, quality control, business intelligence, subscriptions, and more.

Media management system →

The high-performance media management system behind a Middle Eastern OTT platform that distributes popular TV programming and feature films to Hindi and Arabic-speaking audiences worldwide. The resulting solution comprises four key modules that help automate the management of editors, users, content, and portal’s layout respectively.

VoD app for smart TVs→

An intuitive smart TV app that brings hassle-free video viewing capabilities (both live- and on-demand) to Samsung Tizen devices.

Simulcasting solution in record time→

The broadcasting solution comprises a host of visually rich and powerful multiplatform apps and a comprehensive backend with VoD functionality. The native applications for Apple TV, Amazon Fire Stick, and Roku ensure hassle-free access to live streams and on-demand horse racing videos.

We Power You All the Way

When VoD is just one part of your video delivery strategy, our team is ready to cover you at every level, including:

Live Streaming

We build fully integrated solutions to allow broadcast-quality live streaming while taking care of the diversity of devices, traffic spikes, piracy, and other obstacles to outstanding viewing experiences.

MAM

Acting as a central operational hub, a MAM orchestrator saves time and money by automating many manual operations throughout your media management lifecycle — from bulk ingestion and transcoding to OTT fulfillment and playout.

SmartTV

Helping content providers and distributors, telecoms and tech companies bring live and on-demand OTT services to a wealth of smart TV platforms and devices as well as STBs.

Second Screen

Creating web and mobile apps that can enrich experiences while viewers are second-screening on laptops, smartphones and tablets of any kind.

DRM

Helping customers deliver protected live and on-demand video content across devices, platforms and browsers — while providing hassle-free viewing experiences and a variety of business models.

CDN

We integrate video platform with any major CDN available on the market to enhance viewer experiences all over the globe by reducing latency, network congestion, content blockages, and other bottlenecks.

Start Building Your VoD Platform

Push the button to tell us more about your development needs, and our video experts will get back to you to discuss them in more detail.